About Ipsos
Ipsos is a global leader in market research and proud to be in The Times Top 50 Employers for Gender Equality in 2023. We're driven by a passion for understanding people—their thoughts, feelings, motivations, and behaviours. This understanding allows us to provide our clients with the actionable insights they need to make informed decisions and drive growth.
From shaping public policy to optimizing customer experiences, our work spans a diverse range of sectors. We delve into social and public policy issues, gathering data and evidence to provide insights, analysis, and recommendations that contribute to positive outcomes. Our Edinburgh contact center is always buzzing with a variety of fascinating projects. For example, we collaborate with major banking clients to conduct customer satisfaction studies, gather insights from media panels that track public habits, and support national employment helplines.
While we're perhaps best known for our industry-leading political opinion polls, which we have been conducting since the 1970s, including exciting work to come around the General Election in July 2024, our expertise extends far beyond. We partner with major players in banking, media, and beyond, as well as the public sector and government, delivering key insights on everything from customer satisfaction to public perception.